Marketing-partner audit

Thryvwell funnel map

A single audit view of every active audience, campaign, referral, and partnership funnel, including the intended CTA, source conversion signal, and mapped GA4 event ID.

11

Active funnels available for review

Active routes

Funnels and measurement points

Opening a funnel from this page carries audit-only UTM parameters. Those parameters identify partner-review traffic without changing the canonical URL used by ordinary visitors.

Active

Parent audience page

/parents

Audience

Parents and legal guardians of adolescents ages 12–17

Primary CTA

Check your child's eligibility

Source event

eligibility_started

waitlist_signup

eligibility_completed

GA4 event ID

begin_checkout

generate_lead

view_item

Open funnel
Active

Teen audience page

/children-teens

Audience

Adolescents ages 12–17 seeking a parent-supported next step

Primary CTA

Share with a parent

Source event

teen_quiz_started

teen_quiz_completed

teen_share_sent

GA4 event ID

Not mapped in current GA4 bridge

Not mapped in current GA4 bridge

Not mapped in current GA4 bridge

Open funnel
Active

College and young-adult audience page

/young-adults

Audience

College students and young adults ages 18–26

Primary CTA

Check your eligibility

Source event

eligibility_started

waitlist_signup

eligibility_completed

GA4 event ID

begin_checkout

generate_lead

view_item

Open funnel
Active

Parent campaign landing page

/lp/parents

Audience

Paid-media parent audience for adolescents ages 12–17

Primary CTA

Check your child's eligibility, takes 2 minutes

Source event

ad_landing_viewed

cta_clicked

eligibility_started

GA4 event ID

Not mapped in current GA4 bridge

Not mapped in current GA4 bridge

begin_checkout

Open funnel
Active

Teen campaign landing page

/lp/teens

Audience

Paid-media teen audience that can involve a parent

Primary CTA

Take the 2-minute quiz

Source event

ad_landing_viewed

cta_clicked

teen_quiz_started

GA4 event ID

Not mapped in current GA4 bridge

Not mapped in current GA4 bridge

Not mapped in current GA4 bridge

Open funnel
Active

Young-adult campaign landing page

/lp/young-adults

Audience

Paid-media young-adult audience ages 18–26

Primary CTA

See if you qualify, 2-minute check

Source event

ad_landing_viewed

cta_clicked

eligibility_started

GA4 event ID

Not mapped in current GA4 bridge

Not mapped in current GA4 bridge

begin_checkout

Open funnel
Active

Teen-to-parent share page

/from-your-teen

Audience

Parents arriving from a teen’s shared link

Primary CTA

Check eligibility together

Source event

from_teen_page_viewed

from_teen_cta_clicked

eligibility_started

GA4 event ID

Not mapped in current GA4 bridge

Not mapped in current GA4 bridge

begin_checkout

Open funnel
Active

Social link hub

/links

Audience

Visitors arriving from social profiles

Primary CTA

Choose an audience or eligibility pathway

Source event

cta_clicked

destination funnel conversion

GA4 event ID

Not mapped in current GA4 bridge

Varies by selected destination

Open funnel
Active

Provider-referred family page

/referred

Audience

Families arriving from a healthcare-provider referral

Primary CTA

Reserve your spot

Source event

waitlist submission (source_page=referred)

eligibility_completed

GA4 event ID

Not mapped in current GA4 bridge

view_item

Open funnel
Active

Healthcare provider partnership page

/partners/providers

Audience

Pediatricians and specialists seeking a referral pathway

Primary CTA

Join referring network or refer a patient

Source event

partner lead submission (type=provider)

GA4 event ID

Not mapped in current GA4 bridge

Open funnel
Active

Community partnership page

/partners/community

Audience

Schools, community organizations, and family-support leaders

Primary CTA

Partner with us

Source event

partner lead submission (type=community)

GA4 event ID

Not mapped in current GA4 bridge

Open funnel

How audit attribution works

Audit links use utm_source=marketing_partner, utm_medium=website_audit, and utm_campaign=funnel_review. The audit flag keeps those parameters in navigation while the reviewer moves between funnels. Normal site navigation remains untagged.

GA4 event IDs are the event names dispatched by the current tracking bridge. Not mapped in current GA4 bridge identifies a documented source event that is not yet sent as a dedicated GA4 conversion event.

Review the audit-tagged site navigation

See if your family qualifies

Get Started