Cookie Policy

How we use technologies

Thryvwell uses necessary technologies to operate, secure, and remember basic preferences on this public website. With permission, we also use limited Google Analytics pageview measurement on selected general public pages to understand aggregate website traffic.

Necessary technologies

Necessary technologies support basic site functionality, security, routing, and the choice you make in the cookie banner. The preference is stored in your browser's local storage as thryvwell_cookie_consent with a value of either “accepted” or “declined.”

To understand how visitors find the public website, Thryvwell may also store a first-touch and last non-direct marketing attribution record for up to 90 days. It contains only a controlled source category, medium, optional campaign or content label, public landing-page path, and a generalized referrer host. It never stores a search query, complete referrer URL, health information, screening responses, payment information, MDI information, or an identifier.

Optional analytics

Optional analytics load only after you select “Allow analytics” in the cookie banner. When enabled, Thryvwell uses Google Analytics for pageview measurement only on selected general public pages. Google signals and advertising personalization are disabled.

Optional analytics are not used on eligibility screening, BMI or percentile tools, insurance and coverage content, cost estimates, membership, enrollment, payment, results, or other health-related journeys. We do not send health information, screening responses, parent or minor status, contact details, or payment details to advertising platforms through this website.

Managing your choice

You can choose “Not now” in the banner to decline optional analytics. If you want to change a prior choice, clear this site's local storage or browser site data and reload the website to see the choice again. Browser privacy settings may also let you manage cookies and similar technologies.

More information

For general data practices, read our Privacy Policy. For questions about this policy, email hello@thryvwellhealth.com.